At Datainnovate, our Quantitative Research services are designed to provide precise, data driven insights that guide strategic decision-making. By leveraging robust statistical techniques and large-scale data collection, we turn numerical data into meaningful information that helps you understand market trends, measure performance, and predict future outcomes.
CAPI
Computer-Assisted Personal Interviewing (CAPI) is a data collection method where interviewers use electronic devices—such as tablets or laptops—to conduct interviews. Instead of using paper questionnaires, interviewers enter responses directly into a digital form during the interview. This approach combines the benefits of personal interaction with the advantages of digital data collection.
CATI
Computer-Assisted Telephone Interviewing (CATI) is a data collection method where interviewers use computer software to conduct telephone surveys. During the interview, respondents answer questions that are displayed on the interviewer’s computer screen. The system records responses directly into a database, allowing for real-time data entry and management.
CAWI
Computer-Assisted Web Interviewing (CAWI) is a survey method where respondent’s complete questionnaires via the internet using a computer, tablet, or smartphone. The CAWI system guides respondents through the survey in a structured format, allowing for real-time data collection and analysis.
Central Location Testing (CLT): Evaluating Products and Concepts in a Controlled Environment
Central Location Testing (CLT) offers a robust and controlled method for assessing products, concepts, and marketing strategies. CLT involves gathering respondents at a specific location to participate in tests or evaluations, providing valuable insights into consumer reactions and preferences.
Mystery Audit?
At Datainnovate, our Quantitative Research services provide the rigorous analysis and statistical insights needed to drive business strategy and growth. By combining advanced methodologies with a deep understanding of your market, we deliver precise, actionable information that supports data-driven decision-making.